If you are running a business, having an online presence will help you reach out to more customers. To ensure a good return on investment, here are some areas to consider.
Select a Domain Name
Have a domain name that is memorable and easy to spell. Have a domain name that is associated with your kind of product or service. The shorter the name, the better. But if it is long, use a catchy phrase or tagline.
There are free hosting and paid hosting. As a business, it is bad for your professional branding to get a free hosting. They usually come with long domain names that are associated with the sponsor, and distracting advertisements.
Website
Your website need not be flashy; a simple website design will do the trick. Have a user-friendly interface that is easy to navigation. Why not take a look at apple.com as an example of simplicity? Create your website in a format that is easy for you to update without having to learn html codes. WordPress is one such popular platform that is easy to use and easy for you to change the theme without affecting your content.
Have sufficient content and make it valuable to make it worthwhile for the readers to recommend others to visit your site. Keep your website fresh with new content regularly. That will draw repeated customers to visit your website for the latest news in your niche.
If you are ready to have an online presence for your business, grab some pointers at websites for online retail stores.